Anand Mahindra Downloads ‘Chingari’; Know The Odisha Connect In This App

Mumbai/Bhubaneswar: Chairman of Mahindra Group Anand Mahindra on Sunday tweeted about having downloaded Chingari, a home-grown TikTok rival.

“I hadn’t ever downloaded TikTok but I have just downloaded Chingari. More power to you,” he wrote as the app crossed 2.5 million downloads.

Biswatma Nayak, who hails from Cuttack district of Odisha, has developed this short-video sharing application along with Siddharth Gautam of Karnataka. The duo had launched the app as a part-time venture.

“Since the word spread that Indians now have a homegrown and more entertaining alternative to TikTok, we have been recording traffic beyond expectations on our app. To keep our customers delighted and entertained with the app experience, we are barely getting to for three hours. But it is a very enriching and satisfying experience,” Nayak had said in a statement.

The download is free for all users.

This video-sharing platform allows users to download and upload videos, chat with friends, interact with new people, share content, and browse through the feed. It also provided another feature that allows users to have creative WhatsApp status, GIF, videos and audios. The app is available in nine Indian languages apart from English.

The company is also paying the users based on how viral the created content gets.