Apparel Brand ‘G’ To Promote Odisha Art

Bhubaneswar: The spotlight was on Pattachitra, the age-old art of Odisha, as models sashayed down the ramp during the launch of apparel brand ‘G’ was launched here on Sunday.

‘Chitraa Assemblage’, the latest collection of Kumar Guru Mishra, a doctor by profession, was unveiled the occasion.

The brand was jointly launched by Chairman Falcon Marine Exports Limited Tara Ranjan Patnaik and Managing Director Ortel Communicarions, Jagi Mangat Panda.

Mishra’s website www.kumargurumishra.com was also launched on the occasion, in the presence of Ollywood Actress Archita Sahu who looked no less than a dream in a saree designed by him.

“I was in awe of him the day I saw his collection. I am amazed at how he manages to do it all being a doctor and brilliantly so. I am going to be his showstopper at Bangalore Fashion Week and his collections for that show are just beautiful. I am really excited about it. I wish him all the best for his future endeavours,” said the actress.

The collection, Mishra said, was specifically crafted keeping in mind the changing tastes of people.

The models were felicitated while artists from Odisha, who had represented the state at international platforms, like Padmalya Nanda (Little Miss Universe 2017) and Maitri Monali Pradhan (Miss Teen International Most Talented and KIIT Nanhipari 2016), were also promoted.

“Belonging to the land of Lord Jagannath, I believe fashion comes naturally to us. I had the
dream to design couture since childhood and I have always wanted to showcase my
collections to the world. This event marks my beginning in the fashion industry and I
have attempted to create something different using the age-old art Pattachitra and hope people love it,” Mishra said.

The new concept introduced on the ramp was appreciated by many, he added.

Mishra will soon showcase his deigns at pre-finale show at Bangalore Fashion Week 10th Anniversary Celebration (August 4), Grand Finale at Bhubaneswar Style Week to be held in September and India Runway Week (Season 11) in New Delhi (September 29).

He is the first Odia designer to do a premium solo show at Bangalore Fashion Week and
present his couture at India Runway Week, New Delhi.