Sport

India Cuts Off ‘China Connect’ From Cricket Team Jerseys

By
OB Bureau

Team India are set to have a new brand name on their jerseys. The present logo of Chinese mobile-maker Oppo will be replaced by Byju’s, the Bangalore-based educational technology and online tutorial firm, according to a report in the Times Of India.

 

When

Team India will sport the Oppo logo on their jerseys till the West Indies tour, which will commence from August 3 and end on September 2. Once, the South Africa tour of India begins from September 15, Byju’s will take over the jersey.

 

Why

In March 2017, Oppo had won the Indian team sponsorship rights for a five-year period, i.e. till March 2022 for Rs 1,079 crores, outbidding Vivo mobiles’ Rs 768 crore bid.

However, according to the Times of India report, Oppo has now decided to exit the space because it finds the value at which it acquired the rights in 2017 to be “extremely high” and “unsustainable”.

Oppo was paying BCCI Rs 4.61 crore per bilateral match and Rs 1.56 crore for an ICC event match. Before that, STAR India used to pay Rs 1.92 crore per bilateral match and Rs 61 lakh for an ICC match.

 

What Next

BCCI will continue to receive the same amount from Byju’s and will be at no loss for the entire duration of the deal, which will run till March 31, 2022.

OB Bureau

Recent Posts

‘Kalki Avatar’ Row In Odisha: GA, BDA Officials Inspect Bhubaneswar Ashram

Bhubaneswar: In the wake of a controversy triggered by reports about a boy being projected…

November 18, 2024

[Watch] Contestant Mocking Deepika Padukone’s Mental Health On Comedy Show Is Not Funny, Say Angry Fans

New Delhi: A contestant appearing to mock actor Deepika Padukone's battle with depression on Samay…

November 18, 2024

Former Odisha Minister & Senior BJP Leader Samir Dey Passes Away; CM Announces State Funeral

Cuttack: Senior BJP leader and former minister Samir Dey breathed his last on Monday while…

November 18, 2024

Maharashtra Elections: In A Politically Splintered State, Will Independents Be The Game Changer?

Mahayuti vs Maha Vikas Aghadi - it's an electoral Mahabharat in Maharashtra, albeit a lot…

November 18, 2024

No Pressure: AAP’s Kailash Gahlot After Joining BJP; ‘He’s A Free Man,’ Says Kejriwal

New Delhi: Former Delhi minister and senior AAP leader Kailash Gahlot, who resigned from the…

November 18, 2024

Kharagpur-Visakhapatnam Expressway Through Odisha Soon: Minister

Bhubaneswar: A greenfield highway connecting Kharagpur in West Bengal and Visakhapatnam in Andhra Pradesh will…

November 18, 2024

‘Randi Pua Ananta’ Row: Actor Manoj Mishra Seeks Apology From People Of Odisha, Says ‘No Intention To Question Fakir Mohan’

Bhubaneswar: Maintaining his opinion regarding the title of Sabyasachi Mohapatra’s upcoming film, ‘Randi Pua Ananta’— based…

November 18, 2024

Owner, Manager Arrested A Day After 3 Engineering Students Drown In Mangaluru Resort’s Swimming Pool

New Delhi: A day after three women students drowned in the swimming pool of a…

November 18, 2024