India

Industrialist Harsh Goenka’s ‘Skin-Coloured Band-Aid’ Tweet Sparks Online Debate

By
OB Bureau

New Delhi: Popular brands have been known to promote racism in their ad campaigns all over the world. Now, a picture featuring Band-Aid has gone viral.

There is nary a household without this product used to heal and cover cuts and wounds. Goenka’s tweet shows Band-Aids matching different skin colours. “Was matching skin tones really necessary? Some innovations don’t make sense!” Goenka wrote in the caption.

The post has garnered over 16k views and triggered varied reactions. While some explained the reason behind the products, others plainly termed it racist and unnecessary. Many also wrote that such things shouldn’t be promoted.

 

“Essence of marketing. Creating of ‘needs. Filling in the gaps in the human mind,” said a Twitter user. “Why should Band-Aids only come in ‘flesh’ color when skin tones are so diverse? It’s time to take a stand and demand bandages that match all shades of clumsiness!” commented another.

OB Bureau

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