Viral Videos

[Watch] Dabur Follows Fabindia & Manyawar, Withdraws Inclusive Karwa Chauth Ad

By
OB Bureau

New Delhi:  Yet another ad has become the target of moral policing on the Internet.

Dabur on Tuesday withdrew an advertisement for Karwa Chauth that celebrated inclusivity, equality and a progressive view of marriage. However, it led to a harsh backlash from Madhya Pradesh Home Minister Narottam Mishra.

In a brief statement, Dabur said: “Fem’s Karwa Chauth campaign has been withdrawn from social media handles and we unconditionally apologise for unintentionally hurting people’s sentiments.”

Earlier, jewellery brand Tanishq and clothing brands Manyavar and Fabindia faced online abuse and veiled threats.

Threatening Dabur with legal action, Madhya Pradesh Home Minister Narottam Mishra slammed the ‘made in India’ brand with legal action.

Mishra slammed Dabur for making an ad about “lesbians celebrating Karwa Chauth” and continued: “In future they will show two men taking ‘feras‘ (marrying each other according to Hindu rituals).”

He said police had been told to order the company to withdraw the ad.

“And if it fails to do so, take legal steps after examining the advertisement,” he added.

Mishra’s comment came shortly after he stopped (just) short of defending violence by right-wing goons on the set of a web series being directed by Prakash Jha and starring Bobby Deol.

The ad shows two young women discussing the importance of Karwa Chauth and the reason for celebrating it as they prepare for the night.

The women are then seen facing each other – each with a sieve and a decorated plate – signalling they are partners, after which the Fem logo appears and a voiceover says: “glow with pride”.

Although the ad was appreciated on social media for its “inclusive” message,

 some, like this person wrote: “Why doesn’t Dabur or whoever come up with similar ads for Xmas or Eid or any other festival? Why target Hindu festivals?”

The attack on Dabur comes days after Fabindia – yet another globally successful brand that highlights the government’s ‘made in India’ approach – was pilloried for naming its collection ‘Jashn-e-Riwaaz’.

In the case of ‘Jash-e-Riwaaz’ ad by FabIndia, the attack was led by Karnataka BJP MP Tejasvi Surya, following which it was withdrawn.

 

Before that in September, actor Alia Bhatt’s ad for clothing brand Manyavar was targeted because it depicted gender equality with respect to ‘kanyadaan.’
OB Bureau

Recent Posts

2 Held For Duping Sarpanch, Lawyers By Posing As Police Officers In Odisha’s Malkangiri

Malkangiri: Two persons were arrested for allegedly duping people in Odisha’s Malkangiri district by posing…

November 27, 2024

Gautam Adani, His Nephew & Vneet Jaain Not Charged In Bribery Case: Former Attorney General Of India Defends Billionaire

New Delhi: The Adani Group on Wednesday strongly dismissed allegations of bribery and violations of…

November 27, 2024

Odisha IAS Officer Sujata Karthikeyan Joins Duty After Rejection Of Leave Extension Application

Bhubaneswar: Senior IAS officer Sujata Karthikeyan, wife of V K Pandian, joined duties on Wednesday…

November 27, 2024

4 Teams Formed To Trace Suspect In Baby Theft At VIMSAR In Odisha’s Sambalpur

Sambalpur: Four special teams have been formed to trace a woman, suspected to be involved…

November 27, 2024

Ceasefire Starts Between Israel, Hezbollah To End Fighting In Lebanon, Know The Terms Of The Truce

Jerusalem: Paving the way to end the conflict in Lebanon, Israel’s security cabinet on Tuesday…

November 27, 2024

Know Why Jagannath Temple In Odisha’s Puri Will Remain Closed For 5 Hours Today

Puri: Shree Jagannath Temple in Odisha’s Puri town will remain closed for devotees for five…

November 27, 2024

Junior Mining Officer In Odisha Vigilance Net; Raid On At 7 Places

Bhubaneswar: Odisha Vigilance sleuths on Wednesday launched simultaneous raids at seven places linked to Padmanav…

November 27, 2024

Thalassemia & Sickle Cell Patients Stage Dharna For Blood Transfusion Centre At MKCG Hospital In Odisha’s Berhampur

Berhampur: Hundreds of thalassemia and sickle cell patients on Tuesday staged a demonstration demanding a…

November 26, 2024