Odisha Weavers Get Flipkart Platform To Showcase Hallmark Products

Bhubaneswar: The Odisha government has signed an MoU with e-commerce platform Flipkart for increasing business and trade opportunities for weavers and artisans of the state

The MoU has been signed between Handlooms, Textiles and Handcrafts department and Flipkart.

The online shopping platform will run ‘Flipkart Samarth Programme’, according to the MoU, and it will be rolled out in two months, providing national market access to weavers, artisans and craftsmen, along with time-bound incubation support.

Handlooms, Textiles and Handicrafts Minister Padmini Dian said that state-owned affiliated enterprises and undertakings that work with local artisans, weavers and crafts producers will be provided market access, training and support under this initiative.

“This initiative will open national market access for the weavers and artisans of the state for Pan-India customer base of over 150 million while empowering them to leverage the benefits of e-commerce model,” said Secretary of the department Shubha Sarma.

‘Boyan Sparsha’

The Minister also launched a composite automation system named ‘Boyan Sparsha’, an end-to-end enterprise resource planning software for effective management of Boyanika, the State Handloom Weavers Cooperative Societies Limited.

Managing Director of Boyanika Jyoti Prakash Das said the software will be integrated with all 42 Boyanika stores by December 31.

“The new technology and software will help making our administrative system more organised,” he added.