[Watch] Why Did Nalli Silk Sarees Ad Of Models Without Bindis Become Controversial?

New Delhi: The South Indian clothing Nalli Silk Sarees, which ran into controversy for featuring a model without a bindi, has now released a video in the form of a reel and shared it on Instagram. It features a couple of models dressed in Nalli sarees flaunting their bindis on their foreheads. They also adorn other shringar elements to hit the traditional vibe. The earlier creative was condemned for its mourning look, whereas this video showed models gracefully smiling in a celebratory mood.

Actor Soni Srivastava who is part of the video shared it on her Instagram profile giving a shout-out to Nalli. “When grace and culture shook hands, the saree was born,” she captioned her post on the social media platform. Nalli Silk Sarees shared the video on their Instagram story with the actor-model’s words of praise for the brand.

In the latest video ad of Nalli, every woman is seen being presented ethnically. In contrast to the controversial ad that showed a female model wearing no bindi, this one featured models taking inspiration from the solah shringar.

The reel opens showing a woman keeping a bindi to her empty forehead, followed by others applying kajal, wearing nath (nose ring) and earrings (karn phool), adding fragrant flowers (Keshapasharachana) to one’s hair along with bangles, necklaces, and other shringars.

The new video seems to counter those slamming the brand for forgetting cultural elegance and beauty after the ads featuring models without a bindi.