A Dzire Sells Every 2 Minutes: Maruti

Amid slump in automobile sales, Maruti Suzuki’s Dzire has been a trusted workhouse. The decade-old brand has sold over 19 lakh units and is one of the highest-selling cars in the country. It averages 21,000 units per month and has 55 per cent market share in the compact sedan segment.

“The brand Dzire has been a major contributor to Maruti Suzuki’s journey and we express our gratitude to customers. With the launch of Dzire, we created a new ‘compact sedan’ segment. This segment is continuously evolving and growing. Over the years, Maruti Suzuki Dzire has led this growth and it continues to be relevant and attractive to customers. A testimony to its strong customer connect is that the sales of third generation Dzire went up by nearly 20%,” Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, told mediapersons.

The company revealed that the automatic variant of the Dzire accounted for close to 13 per cent of its total sales.

The Maruti Suzuki Dzire comes in 82hp 1.2-litre petrol and 74hp 1.3-litre diesel engines. The petrol gives a fuel efficiency of 22 kmpl and the diesel gives 28 kmpl.

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