New Delhi: A car costing about Rs 8 lakh with a number plate worth Rs 2.08 crore. This can happen only in India.
The number plate DDC 0001 has been sold for a massive Rs 2.08 crore, making it the most expensive one ever auctioned in the country. Interestingly, the registration plate has been fitted to a Maruti Suzuki Ignis, the top model of which comes for Rs 7.5-8 lakh.
The sale was conducted through the Big Boy Toyz (BBT) auction app, as reported by The Indian Express.
According to Moneycontrol, the winning bid was placed by Kiran Kolpakula, a buyer from Guntur, Andhra Pradesh. This points to a broader shift: ultra-premium collectibles are no longer limited to buyers from Delhi, Mumbai, or other metros, with interest growing rapidly across smaller cities and other regions, observers say.
This was also a big moment for Big Boy Toyz, a brand best known for dealing in used luxury cars. With this auction, the company has formally stepped into the high-end collectables space
through its newly launched Auction House vertical.
The DDC 0001 number plate was originally owned by BBT founder Jatin Ahuja. He described the sale as a strong endorsement of the platform’s credibility. Ahuja stressed that trust, authentication, and transparency are crucial when dealing with assets of such high value, adding that serious collectors are emerging from all parts of the country, as reported by Cartoq,
The news has gone viral on social media, resulting in a flood of mixed reactions. An X user remarked: “Should have bought a better vehicle from that amount…. self satisfying. Swag may sometimes make you throw your money down the drain.”
“That’s some serious dedication to standing out. Congrats to him for leveling up the license plate game,” a second one posted.
A third user summed it up bluntly: “Number plate cost more than the car.”
This sale surpasses all previous records. In 2025, the number plate HR 88 B 8888 grabbed headlines after being auctioned for Rs 1.17 crore, but that deal collapsed when the bidder failed to pay. The plate was later resold for just Rs 26.7 lakh.
BBT Auction House, meanwhile, continues to showcase the growing appetite for luxury collectibles. Its current listings include high-profile vehicles such as Shilpa Shetty’s Mercedes-Maybach GLS 600, Rohit Shetty’s Mercedes-Benz CLA 200d, and Dinesh Karthik’s Range Rover Sport SVR.