New Delhi: Air India Express on Wednesday announced the roll out of new uniforms for its cabin crew and frontline staffers from September 1 (Tuesday). It said the ‘a fresh new look’ was introduced for the teams who welcome, assist and engage with guests daily.
“The uniforms are being introduced across cabin crew, airport services, aviation security, and flight operations teams,” the airline mentioned in a statement.
Through ‘Tales of India initiative’, the airline has introduced aircraft tail art inspired by India’s indigenous art forms, crafts and cultural heritage.
“Drawing from the same inspiration, the uniforms incorporate design elements influenced by Tamil Nadu’s Kanjeevaram, Himachal Pradesh’s Pattu, Gujarat’s Patola, Assam’s Gamosa and Madhya Pradesh’s Bagh. The design reflects the meaningful connections Air India Express creates across regions, cultures and communities, while contemporary silhouettes inspired by the traditional kurti, complemented by tailored jackets, scarves and pocket squares, bring together Indian sensibilities and modern design,” the airline said.