Alia Bhatt To Advocate For Environment, Joins Hands With India’s Largest Environmental Film Festival

Alia Bhatt and her sister Shaheen, established their production house, Eternal Sunshine Productions, to bring stories that are relevant, strike conversations and connect with a larger demographic. The festival intends to utilise the medium of film to engage audiences across the nation and prompt discussions on crucial topics. This year, the festival is set to make an even greater impact with screenings scheduled in over 20 cities throughout India with films selected from across 50 countries.

Speaking of her association with the festival, Alia said, “It is such an honour to be associated with All Living Things Environmental Film Festival 2023. Cinema is not just a form of entertainment; it’s a powerful tool for sparking an important conversation, and the festival is a great amalgamation of the same. At Eternal Sunshine Productions, our aim is to tell stories that evoke thought or change in whatever way possible & it’s such a joy for us at Eternal to be supporting a festival that wants to tell powerful stories while being environmentally conscious, driving meaningful change. As a young production company, this will be an instrumental learning and an important step towards fulfilling this vision.”

As a new producer, she will pledge to make more movies that make people aware of the climate crisis and the need for environmental conservation, Mid-Day reported.