Amazon, Flipkart Expect Boost In Festive Sales; Call For Large Orders With Brands

New Delhi: Amazon and Flipkart are expecting this year’s festival-season business to nearly double for some categories and increase of at least 40 per cent in others, said a top executive on Monday.

The categories mostly include smartphones, television sets, refrigerators, washing machines and apparel. These platforms have accordingly asked sellers to place large orders with the respective brands.

According to an Economic Times report, five executives aware of the business projections said, the two companies expect consumers to increasingly do their festive-season shopping online due to the pandemic, a trend evident in the success of recently concluded promotions earlier this month. Their customer base has also increased 35-40 per cent since the pandemic.

Online festival-season sales, which start with Navratri and continue until Diwali, will see an even distribution of offers through the entire period, said a senior executive with one of the large marketplaces.

Reportedly, a Flipkart spokesperson didn’t respond specifically on festive season orders, but said that it’s focused on addressing the needs of customers in a safe and secure manner and will continue to make investments to keep this a priority in the upcoming period. Amazon didn’t respond to queries.