New Delhi: After Patanjali bit the dust, advertisements claiming “100% safe”, “guaranteed treatment”, or “permanent cure” from Ayurvedic, Homoeopathic or other traditional drugmakers are now under the scanner. The Ayush Ministry has issued a warning to all Ayurvedic, Siddha, Unani, and Homoeopathic manufacturers to strictly comply with labelling and advertising regulations, failing which they could face legal action.
The ministry has provided a clarification regarding products that make unsubstantiated claims or display false information, such as featuring a “green logo” claiming to be “100% vegetarian” or falsely stating that the drug is “approved or certified by the ministry,” News18 reported.
The ministry has asked manufacturers to “strictly adhere” to labelling provisions and advertisements of Ayurvedic, Unani, Siddha and Homoeopathy drugs. “Any misleading claim or advertisement in any form or on any platform will attract consequent legal actions by the competent authorities,” the advisory said.
The ministry has ordered state drug licensing officials to examine all such drugs claiming to be “certified or approved by Ministry of Ayush”, either on the label or in the advertisements, and ensure compliance. “It has come to the notice of the Ministry of Ayush that some Ayush drug manufacturers are mentioning “certified or approved by Ministry of Ayush” on the label of their drug or product or in the advertisement in print, electronic media,” it said.
While the ministry clarified that it has no role in granting manufacturing licences or approvals to any Ayush drug or product, it cautioned that any such claim on the label or advertisement will attract “consequent legal action against the alleged manufacturer by the Ministry of Ayush”.
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