Bhubaneswar: Nexus Malls has named Bollywood actor Ayushmann Khurrana as the ‘Happyness Ambassador’ for the city-based Esplanade One shopping mall and eight other malls in its portfolio.
Nexus Malls, Blackstone India’s retail arm, announced this recently after successfully completing three years in the country.
This makes Nexus Malls the first Indian retail real estate company to have a Bollywood celebrity on board as a brand ambassador.
In the past three years, Nexus Malls has redefined how people shop across its portfolio of nine malls.
After announcing about its Happyness Ambassador, Chief Marketing Officer, Nexus Malls, Nishank Joshi said, “At Nexus Malls, we believe happiness is at the centre of everything that we do. When we started looking out for someone who would be a human representation of our values, Ayushmann Khurrana was one name that stood out. His quirky, charming and boy-next-door happy image, teamed with his great fashion sense makes him a perfect fit for us and helps us connect with the youth, which is a huge audience for us across our malls.”
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