BARC To Briefly Suspend Weekly Ratings Of News Channels

By
OB Bureau

New Delhi: After the alleged fake TRP scam by three channels, Broadcast Audience Research Council (BARC), a television ratings agency, has decided to halt its weekly ratings for news channels for three months to “review and augment the current standards” of ratings.

The suspension of ratings applies to all broadcasting news channels including English, Hindi, regional and business. Around five people have been arrested so far by the Mumbai Police in connection with the rigging of TRPs, NDTV reported.

In a statement released by BARC, the agency said the decision is with regard to “review and augment the current standards of measuring and reporting the data of niche genres, to improve their statistical robustness and to significantly hamper the potential attempts of infiltrating the panel homes.”

The review process is expected to last around eight to twelve weeks “including validation and testing under the supervision of BARCs Tech Comm”. Although, ‘weekly audience estimates for the genre of news by state and language’ will continue to be released, stated NDTV’s report.

News Broadcasters Association, which represents private news channels in the country, welcomed BARC’s decision and said this period “will be utilised to implement important reforms at BARC”.

“Recent revelations have brought disrepute to the measurement agency and by extension the broadcast news media. The corrupted, compromised, irrationally fluctuating data is creating a false narrative on What India Watches and has been putting pressure on our members to take editorial calls that run counter to the journalistic values and ideals of journalism,” Rajat Sharma, president of News Broadcasters Association said.

Republic TV and two local channels in Maharashtra- Fakt Marathi and Box Cinema- are under investigation for alleged rigged viewership ratings.

OB Bureau

Recent Posts

Odisha CM Directs To Supply 3 Months’ PDS Rice To Beneficiaries In Advance

Bhubaneswar: Odisha Chief Minister on Tuesday issued direction to provide rice of three months' quota…

November 5, 2024

[Watch] Salman Khan Shoots For ‘Sikander’ In Falaknuma Palace Amid Tight Security

Mumbai: In the wake of a fresh death threat by the Lawrence Bishnoi gang, actor…

November 5, 2024

Bachchan Family Upset With Nimrat Kaur, To Take Action Against Source Of Rumour

Mumbai: Rumours about Abhishek Bachchan and Aishwarya Rai’s divorce have been doing the rounds for…

November 5, 2024

Surge In Patients With Respiratory Issues In Delhi Hospitals

New Delhi: Hospitals across Delhi are witnessing a spike in the number of patients with…

November 5, 2024

ISKCON Cancels ‘Untimely’ Rath Yatra In Houston

Bhubaneswar: Facing a strong opposition from the devotees of Lord Jagannath and Puri Gajapati Maharaja…

November 5, 2024

[Watch] Is Abhishek Bachchan’s ‘I Want To Talk’ Similar To Dad Amitabh’s ‘Piku’?

Mumbai: The trailer of the highly-anticipated Abhishek Bachchan starrer ‘I Want to Talk’ was unveiled…

November 5, 2024

One Killed, Two Injured In Mukhyamantri Bus-Bike Collision In Odisha’s Ganjam

Berhampur: One person was killed and two others were injured in a collision between a…

November 5, 2024

Raveena Tandon’s Daughter To Debut With Ajay Devgn’s Nephew

Mumbai: Bollywood actress Raveena Tandon’s beautiful daughter Rasha Thadani is all set to make her…

November 5, 2024