Beauty Company Faces Backlash: Why Is #BoycottMamaEarth Trending Online?

New Delhi: Beauty product company Mamaearth is facing a backlash for allegedly supporting Richa Chadha’s Galwan tweet. Earlier, netizens had called for ‘Boycott Fukrey 3,’

The brand said in a tweet that Richa’s statement could be interpreted as a sign of the army’s strength in the Galwan Valley. The actress, who recently tied the knot with Ali Fazal has come under fire over her comment on the Indian Army and the Galwan clash. Richa received severe backlash after she allegedly ‘mocked’ the Indian army and the martyrs of the Galwan valley incident. She tweeted ‘Galwan says Hi.’ However, hours later, the actress pulled down the post and apologised for the same.

Netizens were already fuming over Richa’s Tweet, when Indian company Mamaearth in a tweet, which is now deleted, said the words ‘Galwan Says Hi’ are not conclusive and it’s about perspective. Irked over the same, tweeple start posting the screenshot of Mama Earth’s comment with the boycott trend.

A user wrote, “Mama Earth has deleted its tweet. I used to buy their products for my little nieces and from now onwards I won’t buy any of @mamaearthindia products and ask everybody in my vicinity to boycott their products. Enough is enough #BoycottMamaEarth. Another said, “I am throwing all products I am using of Mamaearth , if they are unable to find any offense in that tweet . Then here we are with our reply. #BoycottMamaEarth.”