India

BJP Top Spender Among Political Parties On Google Ads

New Delhi: The BJP is on top of the list of political advertisers from India on Google. The Congress stands at 6th position.

According to a report by Google, the BJP has a share of nearly 32 per cent, while the Congress has just 0.14.

The BJP has spent ₹1.21 crore since February 19, while the Congress has spent just ₹54,100 in the same time.

The Jagan Reddy-led YSR Congress Party of Andhra Pradesh has spent ₹1.04 crore on Google ads. Chandra Babu Naidu’s Telugu Desham Party was ranked third with an advertisement expenditure of Rs 85.25 lakh.

A November 2018 report in the Economic Times had revealed that the BJP also has the highest number of TV ads, ahead of Netflix and Trivago.

OB Bureau

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