Ranchi: Tanishq, the jewellery brand by TATA, launched a new advertisement for the festive season on interfaith marriage on Friday. The ad, which gives the message of love and oneness regardless of differences in religion and traditions, has sparked a row.
The ad features a Hindu girl married in a Muslim family getting a surprise baby shower party from her in-laws. The girl at the end of the ad is shown asking her mother-in-law why they are celebrating the ‘godbharayi’ ritual even if this isn’t in their tradition, to which the mother-in-law reply because every daughter deserves love in all religion.
Though the makers of the ad had a good intention and positive message to spread, it boomeranged on them.
#BoycottTanishq started trending with the jewellery brand being accused of promoting love-jihad. According to reports, love-jihad or Romeo-jihad is a conspiracy theory on alleged efforts by Muslim men targeting non-Muslim women for conversion to Islam by pretending to be in love.
The term was coined after initial cases of conversion emerged in Kerala and subsequently in Karnataka.
Apart from this, Deepika Padukone’s connection with the brand also got users joining the trend. She was called by the Narcotics Control Bureau for questioning in connection with the Sushant Singh Rajput’s death-drug investigation.
As things got heated up, in response, Tanishq has disabled the comment section on its YouTube page. The brand has also been getting a lot of flak for that.
Sundargarh: Police arrested a man for allegedly killing his brother-in-law for torturing his sister in…
Mumbai: This is what you call a heavyweight collaboration. In a first-of-its-kind collaboration between rival…
Mohammad Aatif Ammad Kanth Anantnag (Jammu & Kashmir): On a chilly winter morning, Irshad Bhat…
Bhubaneswar: The former MLA of BJD from Chitrakonda in Odisha's Malkangiri district, Dambaru Sisa, on…
Bhubaneswar: The Jharkhand Mukti Morcha (JMM) has announced Anjani Soren as its candidate for Lok…
Bhubaneswar: India Energy Storage Alliance (IESA) signed a Memorandum of Understanding with Bhubaneswar City Knowledge…
Bhubaneswar: Odisha Vigilance on Thursday apprehended an officer in the collectorate of Nuapada district while…
Bhubaneswar: Odisha’s star javelin thrower Kishore Jena had a stellar season in 2023. And he’s…