Entertainment

#BringKhyanikaaBack Trends As Amazon Prime Video Pulls Down Odia Film

By
OB Bureau

Bhubaneswar: The critically-acclaimed Odia film ‘Khyanikaa – The Lost Idea’ has been taken down from Amazon Prime Video in just two days after its release.

The film was released on Amazon Prime in Indian and Global territories on June 6 much to the joy of Odisha cine lovers. Two days later on June 8, an Amazon official directed the distributor to take this film down immediately.

In an email interaction with Odisha Bytes, producer Swastik Choudhury said, “We have been trying to resolve this issue with Amazon Prime Video for the past one week, however, they have come back saying – they currently offer content in 9 local languages only and Odia is not one of them.”

He further said that their distributor, who is an authorized Amazon partner, denied of any such criteria mentioned in the publishing guidelines they received from Amazon Prime Video. And they confirmed, “Though your title meets the guidelines there was no reason said for the removal of your title officially even after publishing. We were warned not to publish Odia titles in Amazon Prime Video.” 

Swastik said that there is no available information from Amazon Prime Video mentioning there is any language restriction with respect to Odia language films. “Moreover, if such a guideline exists then it is all the more discriminatory towards Odia – which is one of the 6 classical languages of India,” he said.

When several film lovers reached Amazon Customer Care regarding the unavailability of this film, the customer care gave them reasons like – ‘Producer has pulled down the film’, ‘The license has expired’, ‘The film was never released in India’,  all of which are extremely misleading causing a lot of damage in terms of goodwill and repute to the makers and to Odisha cinema at large, he said, adding that it confirmed that they are open to Odia films as well.

This is the only Odia film, which was released on Amazon Prime. Notably, the film is available on Amazon Prime in other territories.

‘Khyanikaa – The Lost Idea’ was the only Odia film at IFFI Goa and has represented Odisha and India at festivals across 14 countries. It also won the Odisha State Film Awards conferred by the Odisha government two years back. It has an IMDB rating of 9.4 currently.

 

OB Bureau

Recent Posts

New Artist To Play King Kansa Role During Dhanu Yatra In Odisha’s Bargarh

Bargarh: A new artist will be selected to play the mythological character King Kansa during…

November 22, 2024

Shah Rukh’s Daughter Suhana Khan Brutally Trolled For Vivo Ad [Watch]

Mumbai: Suhana Khan will be making her Bollywood debut with ‘King’ along with her superstar…

November 22, 2024

Badshah Comes Out In Support Of Diljit Dosanjh In Alcohol Controversy

New Delhi: After Diljit Dosanjh called out the double standards of Telangana government for banning…

November 22, 2024

World War 3 Has Begun, Says Ukraine’s Former Military Chief

New Delhi: Recent actions and counter-actions in the Russia-Ukraine conflict have pushed the world to the…

November 22, 2024

3 Arrested With Fake IPS Officers’ Uniforms, Identity Cards In Odisha’s Balangir

Balangir: Three persons were arrested and fake IPS officers’ uniforms along with fake identity cards…

November 22, 2024

‘I Want To Talk’: Twitterati Lauds Abhishek Bachchan, Say He Is Better Than Amitabh

Mumbai: Abhishek Bachchan’s highly-anticipated film ‘I Want To Talk’ released in theatres on Friday, and the…

November 22, 2024

Cash-For-Vote Row: BJP Leader’s Defamation Notice Against Rahul Gandhi, Kharge

New Delhi: Accused of giving cash to secure votes ahead of election day in Maharashtra,…

November 22, 2024

CM Mohan Majhi Attends ‘Odisha State Day’ Celebrations At IITF In Delhi

Bhubaneswar: Chief Minister Mohan Charan Majhi attended the ‘Odisha State Day Celebrations’ at the 43rd…

November 22, 2024