Centre Launches Campaign To Encourage First-Time Voters With An Anthem

New Delhi: Ahead of the Lok Sabha elections, the Centre has launched a campaign “Mera Pehla Vote Desh Ke Liye” to encourage first-time voters to exercise their franchise.

Prime Minister Narendra Modi on Wednesday issued a clarion call towards making the electoral process more participative and invited people from all walks of life to spread the message of “Mera Pehla Vote Desh Ke Liye” campaign in their own style among first-time voters. The Prime Minister shared the message on X.

The Union Ministries of Information & Broadcasting and Education have also launched a jingle — “Banega Desh Mahan, Jab Vote Karenge Hum”  to motivate about 1.85 crore first-time voters in the country eligible to vote in the upcoming Lok Sabha elections.

Union Minister Anurag Thakur launched the #MeraPehlaVoteDeshKeLiye Anthem on X.

The Minister said: “A clarion call was given by our Honourable PM Shri @narendramodi ji in his recent Mann Ki Baat address & as the Nation gears up for its biggest festival of democracy, I urge all of you to join the #MeraPehlaVoteDeshKeLiye campaign and encourage young voters to exercise their democratic right.”

“Here it is, Tune in now to the #MeraPehlaVoteDeshKeLiye Anthem and share it with everyone. Let’s take the campaign forward in our own ways & styles. Let’s embrace this responsibility and celebrate the power of our collective voices online @mygovindia and in the colleges!” the Minister wrote.

https://youtu.be/JuUkj5VVGZo

Speaking about the campaign in his Mann Ki Baat address, Prime Minister Shri Narendra Modi had said that the campaign focuses on encouraging first-time voters to participate in the electoral process in large numbers. He also said that Bharat is proud of its youth power and the more youth participate in the electoral process, the better the results will be for the country.

The Prime Minister had also appealed to the influencers of the nation on Instagram and YouTube, from film industry, literature, and other professionals to actively participate in the campaign and motivate the first-time voters.

Union Education Minister Dharmendra Pradhan said he has directed all higher education institutions in the country to conduct comprehensive voter awareness activities on their campuses from February 28 to March 6.