Bhubaneswar: Don’t drink and drive because if ‘You Booze, You Lose’. That’s the State Transport Authority (STA)’s latest campaign against drink-driving, one of the major reasons for road fatalities every year.
Drink-driving caused 648 road accidents in Odisha in 2020, in which 298 people lost their lives.
The campaign ‘You Booze, You Lose’, which the STA twe
eted, has the image of a car and a bottle of liquor. In a mirror image, which shows the fatal consequences of drinking and driving, the car is crushed and a bottle used for blood transfusion mirrors the alcohol bottle, hanging upside down.
Allow Life to Thrive,Don't Drink & Drive.
As many as 648 road accidents took place in #Odisha in 2020 due to drunken driving.A total of 298 people lost their lives.#Do_Not_Drink_And_Drive#AvoidDrinkAndDrive
🍻🏍🚗🚫#DriveSafelyOdisha#RoadSafetyOdisha#RoadSafety@CTOdisha pic.twitter.com/EPVnMw9AH4— State Transport Authority, Odisha (@STAOdisha) March 13, 2022
Known for its road safety campaigns with catchy slogans, the STA earlier launched a road safety campaign against helmet-less riders with a meme of the blockbuster movie Pushpa.