Odisha

Flipkart To Market Odisha’s Handloom and Handicraft Products

By
OB Bureau

Bhubaneswar: The handloom weavers and handicraft artisans of Odisha are set for a big market exposure with the state government tying up with e-commerce platform Flipkart.

According to official sources, the partnership has been signed between the State Institute for Development of Arts and Crafts (SIDAC) and the Flipkart. The online marketing giant will showcase the products of renowned Odisha brands like Boyanika, Utkalika and Sambalpuri Bastralaya.

“With the help of the Flipkart, artisans in remote areas of Odisha will now be able to market their products to consumers across the country. The partnership will also help them gain valuable knowledge about branding, digital marketing and financial management while showcasing the local heritage and hallmark products,” a news agency quoted additional secretary, Handlooms, Textiles and Handicrafts Department KC Sahoo.

Flipkart Group chief corporate affairs officer Rajneesh Kumar said it was a pleasure on their part to join hands with the state government to provide Odisha’s artisans and weavers a chance to fulfil their ambitions and expand the company’s business.

OB Bureau

Recent Posts

Odisha CM Directs To Supply 3 Months’ PDS Rice To Beneficiaries In Advance

Bhubaneswar: Odisha Chief Minister on Tuesday issued direction to provide rice of three months' quota…

November 5, 2024

[Watch] Salman Khan Shoots For ‘Sikander’ In Falaknuma Palace Amid Tight Security

Mumbai: In the wake of a fresh death threat by the Lawrence Bishnoi gang, actor…

November 5, 2024

Bachchan Family Upset With Nimrat Kaur, To Take Action Against Source Of Rumour

Mumbai: Rumours about Abhishek Bachchan and Aishwarya Rai’s divorce have been doing the rounds for…

November 5, 2024

Surge In Patients With Respiratory Issues In Delhi Hospitals

New Delhi: Hospitals across Delhi are witnessing a spike in the number of patients with…

November 5, 2024

ISKCON Cancels ‘Untimely’ Rath Yatra In Houston

Bhubaneswar: Facing a strong opposition from the devotees of Lord Jagannath and Puri Gajapati Maharaja…

November 5, 2024

[Watch] Is Abhishek Bachchan’s ‘I Want To Talk’ Similar To Dad Amitabh’s ‘Piku’?

Mumbai: The trailer of the highly-anticipated Abhishek Bachchan starrer ‘I Want to Talk’ was unveiled…

November 5, 2024

One Killed, Two Injured In Mukhyamantri Bus-Bike Collision In Odisha’s Ganjam

Berhampur: One person was killed and two others were injured in a collision between a…

November 5, 2024

Raveena Tandon’s Daughter To Debut With Ajay Devgn’s Nephew

Mumbai: Bollywood actress Raveena Tandon’s beautiful daughter Rasha Thadani is all set to make her…

November 5, 2024