Grofers Gets A New Name, Blinkit; Know The Company’s New Mantra

New Delhi: Are you among those who have stopped going to the market since the COVID-19 pandemic broke and now order most of your groceries and other daily needs online through Grofers?

Here’s an important alert: Grofers is rebranding itself and will henceforth be called as ‘Blinkit’.

The new name for the Zomato-backed online grocery delivery firm is designed to focus on its quick delivery promise.

The company launched an initiative a few months ago to deliver groceries within 10 minutes or less.

“We learnt a lot as Grofers, and all our learnings, our team, and our infrastructure is being repurposed to pivot to something with staggering product-market fit – quick commerce. Today, we are surging ahead as a new company, and we have a new mission statement – ‘instant commerce indistinguishable from magic’. And we will no longer be doing this as Grofers – we will be doing it as Blinkit,” Grofers co-founder and CEO Albinder Dhindsa said in a statement.

Grofers recently raised $120 million from Zomato Ltd to attain unicorn status, that is, $1 billion-plus in valuation.

“We need people who can think like founders (and not like employees). If you are reading this, and you want to join a company which will trust you and empower you to change the world in 10 minutes,” Dhindsa added.