Sport

IPL Matches Unlikely During Diwali Weekend; Is Low BARC Rating The Reason?

New Delhi: A formal announcement is awaited, but the Board of Control for Cricket in India (BCCI) is learnt to have zeroed in on a window to conduct this year’s delayed IPL. The popular T20 league is likely to be held from September 26 to November 8 in the UAE, according to media reports.

Star India, the broadcasters of the mega event, aren’t however happy with the proposed dates. They would prefer matches to be scheduled during the weekend of Diwali, which is on November 14.

Explaining the reasoning, a BCCI official was quoted as saying by IANS that the concept of Diwali has changed over the last few years and Broadcast Audience Research Council (BARC) ratings have been not so productive in those weekends. That is why even matches of Team India have been given a Diwali break of late.

“We can always sit down and discuss the matter with Star India, although we have discussed BARC ratings with them in the past as well since they not only broadcast IPL, but also have the rights to broadcast Indian cricket. The Diwali weekend actually sees a dip in BARC ratings and that is why we have seen our national team generally take a break at that point in time,” informed the BCCI official.

“Not only do the players get a well-deserved break, they get to spend quality time with near and dear ones during one of the biggest celebrations in the country. We can discuss this with the broadcasters again if there is any confusion. This is the sole reason why the IPL wasn’t extended into the Diwali weekend,” he explained.

OB Bureau

Recent Posts

IREDA Sanctions Over Rs 3000 Cr For Green Energy Projects In Odisha

Bhubaneswar: Indian Renewable Energy Development Agency Limited (IREDA) has sanctioned over Rs 3,000 crore for…

7 minutes ago

Sex With Dead Body Horrendous Act, But Not Rape: Chhattisgarh High Court

Raipur: In a significant observation, the Chhattisgarh High Court has said that engaging in sexual intercourse…

21 minutes ago

HC Asks Odisha Govt To Fill Up Vacant Junior Teacher Posts Immediately

Cuttack: The Orissa High Court on Monday reportedly directed the state government to immediately fill…

24 minutes ago

40 Youths Stuck In Maldives On Job Promise Plead For Safe Return To Odisha

Bhubaneswar: Over 40 youths, lured to Maldives with promises of lucrative jobs in a private…

33 minutes ago

No Attempts To Intimidate British Citizens Would Be Accepted: UK Junior Min After Sikh Groups Allege Harassment By Indian Govt

London: After a number of Sikhs living in the UK alleged that they were being…

48 minutes ago

Will Elon Musk Be De Facto US President? Check Donald Trump’s Reaction

New York: Elon Musk has emerged as a key man in President-elect Donald Trump’s administration, which…

54 minutes ago

This website uses cookies.