Mumbai: Filmmaker Karan Johar is facing flak for promoting a matrimonial platform that has apparently been launched only for ‘highly educated’ people from the IITs and IIMs.
No sooner had Johar posted a video on Instagram as brand ambassador of the platform IITIIMShaadi.com, than netizens pounced on him with some calling him the ‘brand manager for elitism’.
“A matrimonial platform like no other – IITIIMShaadi.com! And I’m super excited to see some ‘real’ love come to life, not just reel! If you are looking for your life partner, https://www.iitiimshaadi.com/ should be your go-to site. They invite alumni of the top 10-15 colleges from all fields to register and find a match amongst each other!” the Brahmastra producer wrote along with the video.
The site will serve as match-makers for alma maters from India’s top 15 colleges, and Johar is seen talking about why ‘mental compatibility’ is important between couples.
Watch the video posted by Johar:
Not only Johar, even the concept of the website was roundly criticized.
“Are you serious?? If this isn’t a joke then you are by endorsing this ridiculous platform,” one user responded.
Another wrote: “Ridonculous Karan! Mental compatibility isn’t decided by the institute you graduate from and supporting platforms (IIT IIM Shaadi) like such isn’t helping really be progressive in today’s world.”
Another furious netizen posted: “This whole concept is so offensive… Are they trying to say that an IIT/IIM alumni will be mentally compatible only with another IIT/IIM alumni?! Ridiculous!”
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