Mumbai: Bollywood actress Katrina Kaif has been named as Maldives’ global brand ambassador for tourism, as per a statement issued by the country’s marketing and public relations department.
“Katrina Kaif is a globally recognised icon, a distinguished performer, and an award-winning entrepreneur whose influence spans industries and continents. With an acclaimed portfolio of blockbuster films and many prestigious awards, her contributions to Indian cinema are prolific,” the release stated.
Expressing her gratitude for being chosen as the brand ambassador of the ‘Sunny Side of Life’, Katrina said, “The Maldives represents the pinnacle of luxury and natural beauty – a place where elegance meets tranquility.”
She further highlighted that the collaboration was to offer the “finest travel experiences” to tourists around the globe and help travellers “discover the unique charm and world-class offerings” that the Maldives provides.
CEO & MD of Visit Maldives, Ibrahim Shiuree, said that the country was “thrilled” to have Katrina as their global brand ambassador.
“Her vibrant personality and strong connection with audiences worldwide make her a perfect representative for the Sunny Side of Life,” he said.
Amid the warming ties between India and Maldives, Prime Minister Narendra Modi is all set to visit the country next month.