Entertainment

Kriti Sanon Launches Her Beauty Brand ‘Hyphen’ On Her Birthday

By
OB Bureau

New Delhi: After Katrina Kaif and Deepika Padukone, actor Kriti Sanon has unveiled her beauty brand called Hyphen. The ‘Adipurush’ actor made the announcement as she turned 33 today. She had recently launched her production house, Blue Butterfly Films.

Taking to Instagram, Kriti dropped the first ad of her brand. In the caption, she wrote, “Happy Birthday to me! It’s finally here! Today, on 27th July 2023, my heart is filled with joy and gratitude as I welcome you all to our world of Hyphen!”

“Hyphen is a hope of possibilities, opportunities and of adding more chapters to life! And this chapter of my life is super special! Turning my obsession of skincare into passion and then into a dream- a dream of getting a lot of amazing ingredients together to make power-packed products that actually work! We’ve hyphened the power of nature and potency of science to give multiple benefits from each product. People say “You can’t have it all!” But why not? Just HYPHEN it! Here’s to glowing and growing together! I can’t thank the entire team of Hyphen and my co-founders enough who’ve worked endlessly to get our baby out on my birthday. Best birthday gift ever! @always_brewing @tarunsharma88 @mohitjain.3110 @vikas.lachhwani @saurabh2014_ism We are live! Check out all the products on letshyphen.com Love & Gratitude,” she signed out as the co-founder and chief customer officer of the brand.

As per the website, Hyphen is a budget-friendly beauty brand with products starting at Rs 449 and going up to Rs 649. So far, the brand has a total of four products. All of them are said to be clinically tested, Peta certified, vegan and come with zero plastic footprints, Hindustan Times reported.

A note from Kriti on their website mentioned, “Hyphen originated from a pure passion for skincare and a curious, driven mind that always wanted more in life! Each product blends a multitude of amazing ingredients from both nature and science to create a power-packed solution for every concern. I hope you enjoy the products as much as we enjoyed creating them for you.”

Kriti will be seen in the upcoming film ‘The Crew’, with Kareena Kapoor and Tabu. The film is produced by Ekta Kapoor and Rhea Kapoor. She also has an untitled film with Shahid Kapoor and Ganapath with Amitabh Bachchan and Tiger Shroff. She is also reuniting with her Dilwale co-star Kajol in her maiden project, Do Patti, which will release on Netflix.

OB Bureau

Recent Posts

Odisha CM Directs To Supply 3 Months’ PDS Rice To Beneficiaries In Advance

Bhubaneswar: Odisha Chief Minister on Tuesday issued direction to provide rice of three months' quota…

November 5, 2024

[Watch] Salman Khan Shoots For ‘Sikander’ In Falaknuma Palace Amid Tight Security

Mumbai: In the wake of a fresh death threat by the Lawrence Bishnoi gang, actor…

November 5, 2024

Bachchan Family Upset With Nimrat Kaur, To Take Action Against Source Of Rumour

Mumbai: Rumours about Abhishek Bachchan and Aishwarya Rai’s divorce have been doing the rounds for…

November 5, 2024

Surge In Patients With Respiratory Issues In Delhi Hospitals

New Delhi: Hospitals across Delhi are witnessing a spike in the number of patients with…

November 5, 2024

ISKCON Cancels ‘Untimely’ Rath Yatra In Houston

Bhubaneswar: Facing a strong opposition from the devotees of Lord Jagannath and Puri Gajapati Maharaja…

November 5, 2024

[Watch] Is Abhishek Bachchan’s ‘I Want To Talk’ Similar To Dad Amitabh’s ‘Piku’?

Mumbai: The trailer of the highly-anticipated Abhishek Bachchan starrer ‘I Want to Talk’ was unveiled…

November 5, 2024

One Killed, Two Injured In Mukhyamantri Bus-Bike Collision In Odisha’s Ganjam

Berhampur: One person was killed and two others were injured in a collision between a…

November 5, 2024

Raveena Tandon’s Daughter To Debut With Ajay Devgn’s Nephew

Mumbai: Bollywood actress Raveena Tandon’s beautiful daughter Rasha Thadani is all set to make her…

November 5, 2024