Lord Jagannath’s Photo On KitKat Wrappers; Netizens Furious, Company Says Recalling Packs

Bhubaneswar: Pictures of Lord Jagannath on KitKat wrappers has sparked a controversy.

Drawing the attention of Nestlé, furious netizens asked the company, which makes KitKat, to stop it immediately, saying it had hurt religious sentiments.

The company has issued a statement saying it was withdrawing these packs from the market.

“KitKat travel break packs are meant to celebrate beautiful local destinations. Last year we wanted to celebrate the culture of Odisha with designs on packs representing ‘Pattachitra’, an art form uniquely identifiable by its vivid imagery,” said Nestlé in a statement.

“The visual was inspired by the government tourism website. We wanted to encourage people to know about the art & its artisans. Our past campaigns have also shown that consumers like to collect & keep such beautiful designs,” it said.

“We do understand the sensitivity of the matter and regret if we have inadvertently hurt anyone’s sentiment. With immediate action, we had already initiated the withdrawal of these packs from the market. We thank you for your understanding and support,” it added.