Sport

Men’s World Cup 2018: India’s Heart Beats For Hockey

By
OB Bureau

Bhubaneswar: With less than four months left for the Men’s Hockey World Cup, the Odisha government has launched a 360 degree nation-wide publicity campaign, ‘Heartbeats for Hockey’.

It is a movement that attempts to get India behind the game through music, entertainment, fashion, sports and panel discussion.

Every time someone holds the custom-made hockey stick, named ‘Heart Beat’, their heart beat will be recorded as a pledge to support hockey. The ‘Heart Beat’ will take a round of the country through ‘Hockey Adda’, a curated on-ground discussion platform for hockey players and experts.

The Sports and Youth Department tweeted about the campaign as published in the Business Standard.


The department also shared a video of the brand new blue turf of the Kalinga Stadium where the hockey matches will take place in November-December.

 


The Odisha government has also started putting up ads on buses in London to promote the Men’s Hockey World Cup Bhubaneswar 2018, through the campaign ‘Odisha by Morning, Hockey by Evening’. It is an attempt to showcase Bhubaneswar as a sporting venue and Odisha as a tourist destination.

The state is the title partner for the hockey event and Odisha Tourism is the host partner. The maximum players in the national team are also from Odisha.

OB Bureau

Recent Posts

IPL Auction: KKR Break Bank For Venkatesh On Lucrative Day For Indian Players; Check Top Buys

Mumbai: The first day of the IPL mega player auction at Jeddah threw up several…

November 24, 2024

Odisha Govt Hands Over Case Of Attack On Dharmasala MLA To Crime Branch

Bhubaneswar: The Odisha government has handed over the investigation into the attack on Dhramasala MLA…

November 24, 2024

Commissionerate Police Issues Traffic Advisory During Winter Session Of Odisha Assembly; Details Here

Bhubaneswar: The Commissionerate of Police on Sunday issued an advisory for movement of vehicular traffic…

November 24, 2024

Elon Musk Proposal: Fire US Federal Employees Who Want To Work From Home

New York: Now that President-elect Donald Trump has tasked Elon Musk with the responsibility of co-heading…

November 24, 2024

Odisha Govt Warns Of Stern Action For Renting Out Its Quarters

Bhubaneswar: The Odisha government has warned its employees of stern action for sub-letting their allotted…

November 24, 2024

AR Rahman Best Man In The World, Certifies Saira Banu; Then Why Their Separation?

Mumbai: There has been a lot of talk over AR Rahman and his wife Saira…

November 24, 2024

Process On To Form NODC In 2-3 Months, Says Odisha CM Mohan Majhi

Sundargarh: The North Odisha Development Council (NODC) would be formed in 2-3 months, said Chief…

November 24, 2024

Odisha DGP Reviews Security Arrangements For President’s Visit To Puri

Puri: Director General of Police (DGP) YB Khurania on Sunday reviewed the security arrangements for…

November 24, 2024