The Print Media Advertisement Policy 2020, effective from August 1, is all set to overhaul Government ads in the print media in terms of giving them coverage. It also aims at a balanced distribution of advertisements in print and benefit Indian language publications.
The highlights of the draft policy are:
The new policy has not gone down well with all newspapers. “Indian Newspaper Society (INS) will take up with the ministry as we have found a lot of anomalies. There should be a dialogue with the industry before laying down guidelines that affect the business,” Varghese Chandy, VP, Marketing, Advertising Sales, Malayala Manorama was quoted as saying by exchange4media.
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