Bhubaneswar: Amara Muzik’s ‘O Balma’ shattered Odia music album records with six lakh views in 24 hours.
It created quite a buzz, especially on TikTok, and crossed lakhs of views in 24 hours.
The video, featuring Ollywood actress Lipsa Misra and internationally-acclaimed dancer Harihar Dash, was released on August 23 on Amara Muzik’s YouTube Channel.
Singers Aseema Panda and Tarique Aziz have rendered voice to the song penned by Sumit Dikshit.
Director and producer of the music videos are Harihar Dash and Naveen Bhandari respectively.
This is Lipsa’s first music video. “It’s overwhelming to see such a response to my first music album. The industry has been a blessing and I am grateful to the audience for appreciating my work. It has been a great with Harihar and the production house,” said Lipsa.
“The overwhelming response that the music video has received in the last 24 hours of its release is something we did not anticipate,” said Digital Marketing Head, Amara Muzik, Suraj Mohnot.
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