Odisha Tourism Amps Up Regional Outreach Strategy With Roadshow In Hyderabad

Hyderabad: The Odisha government on Tuesday began a campaign to boost inbound and domestic tourism with a roadshow in Hyderabad.

The event, organised in association with FICCI, was attended by over 40 travel operators and 20 tourism investors.

“Odisha is actively promoting its tourism sector within domestic markets by showcasing its diverse attractions, including cultural heritage monuments, waterfalls, wildlife, local cuisine, hills, and Buddhist circuits. This effort is further enhanced by the popular Eco Retreat Odisha, a three-month glamping festival that has gained widespread recognition,” an official release said.

The roadshow also saw a series of informative sessions and interactive engagements with travel operators and tourism stakeholders here. One of the major highlights of the session was the proposal for Odisha’s inclusion in prominent Tourism Plazas, which would enhance the visibility and accessibility of the state’s rich tourism offerings. Another important discussion centred around the promotion of wellness tourism in the Eastern state. The stakeholders suggested several ideas for leveraging Odisha’s natural beauty, serene landscapes, and traditional wellness practices to establish the state as a top wellness destination.

“Our unwavering commitment fosters a pro-investment environment, providing robust support for businesses. Backed by unmatched destinations and serene landscapes, opportunities across diverse tourism sub sectors, Odisha presents a golden opportunity for investors to build, grow, and thrive in one of India’s most promising tourism markets,” Deputy Chief Minister Pravati Parida told reporters.

She emphasised Odisha’s growing importance on the tourism map of India while underscoring the state government’s commitment to enhancing the tourism sector and creating an inviting environment for tourists and investors alike.

Commissioner-cum-Secretary Tourism Balwant Singh highlighted the state’s extensive tourism potential and efforts to make Odisha a key destination for domestic travellers.

Later in the day, the Odisha Tourism delegation held a meeting with over 12 potential investors (B2G meetings) from the travel and tourism fraternity to discuss opportunities for investment in the state’s burgeoning tourism infrastructure.

The Odisha Tourism delegation, led the Deputy CM also met Director Sensation Infracom Pvt Ltd Rohit Matta, Director, Trance Manged Hotels Suryaveer Singh, Chairman & MD (Formula 4) Racing Promotions Pvt Akhilesh Reddy and Partners (Sunburn) Colors Event Solutions Vinay Hegde and Gunanath. “During the discussion, talks were initiated to explore the development of hotels, resorts, concert-led infrastructure in Odisha in collaboration with the Department of Tourism. The proposed partnerships shall aim to enhance the state’s hospitality infrastructure, offering a broader range of accommodation options for both domestic and international tourists,” the release added.