India

Olympics Medalist Mirabai Chanu Face Of New Adidas Product

New Delhi: Adidas, the German sportswear company, has made Olympic medalist Mirabai Chanu the face of its new product techfit period-proof tights.

The new offering, launched on August 25, has an absorbent layer to help protect against leaks when worn with a tampon or pad, according to a company release.

The company said that it found teenage girls are dropping out of sports at an alarming rate, with one of the key reasons being fear of period leakage.

Tokyo Olympic silver medalist weightlifter Mirabai Chanu, who has been with Adidas for the last two years is now promoting the brand’s new product.

“I’m thrilled to see the products which will help girls break barriers and be in action. The desire to stay in play no matter what the situation has always been my priority. Seeing these product innovations from Adidas, I feel confident that we will help girls all over the world to stay in sport,” Chanu was quoted as saying.

The new collection is already available in India from August 15 both online and in select Adidas stores.

Recently, Chanu signed another brand deal with Amway as the brand ambassador for its Nutrilite range for one year.

Chanu is already associated with Domino’s.

OB Bureau

Recent Posts

Odisha: Woman Found Dead At Sonamuni Picnic Spot, Rape-Murder Suspected

Keonjhar: Decomposed body of a woman was recovered from Sonamuni picnic spot in Odisha’s Keonjhar…

16 minutes ago

Odisha Police To Fly National Flag Along Coast From January 26

Bhubaneswar: In a significant symbolic step towards strengthening coastal security, the National Flag is set…

38 minutes ago

Trump Backs Tech Leaders, Expresses Support For H1-B Visa For ‘Highly-Skilled Workers’

New York: United States President-elect Donald Trump weighed in a divisive immigration debate as he…

55 minutes ago

Mann Ki Baat: PM Modi Speaks About ‘Vegetable Revolution’ In Odisha’s Kalahandi

Bhubaneswar: Prime Minister Narendra Modi on Sunday mentioned about Odisha's Kalahandi, which he said is…

1 hour ago

Odisha CM Mohan Majhi, LoP Naveen Patnaik To Visit Districts To Meet Farmers Hit By Crop Loss

Bhubaneswar: Amid reports of at least five farmers dying unnaturally due to crop loss caused…

1 hour ago

Tension In Odisha’s Khurda As 40 Illegal Structures Razed During Eviction Drive

Khurda: Tension prevailed in Odisha’s Khurda town on Sunday as the civic authorities resumed anti-encroachment…

1 hour ago