OU Infra Rebrands Real Estate Projects: From ‘9’ To ‘NAWAH’

Bhubaneswar: OU Infra Projects has launched ‘NAWAH’, its new flagship brand for real estate projects.

Announcing the launch, Director Siddharth Sekhar Mohapatra said, “We at OU Infra Projects are proud to introduce ‘NAWAH’, a unique identity of our own, keeping the spirit of ‘9’ alive. While ‘NAWAH’ means ‘9’, it also means ‘new’. The name is new but the soul remains the same. We resolve to bring freshness, innovation and creativity into this sector, radically transforming the real estate landscape of Odisha. ‘NAWAH’ intends to bridge the gap between people and their lifestyle dreams.”

Asked the reason behind the shift from ‘9’ to ‘NAWAH’, he said, “We have had the number ‘9’ in all our project names so far and it’s central to our nomenclature policy as per numerology and its significance. However, the usage of number ‘9’ is suddenly on the rise and being noticed across brands ranging from restaurants to real estate, resulting in dilution of brand identities.”

OU Infra Projects launched its maiden venture, 9 Grand Avenue, a luxurious residential condominium, in 2018. Next in line was 9 Arcadia.

It plans to launch NAWAH Boulevard at Raghunathpur, an address for spacious apartments and exclusive penthouses with British era architecture.