Private Broadcasters To Undertake Public Service Broadcasting For 30 Minutes Every Day: I&B Ministry’s Advisory

New Delhi: The Ministry of Information & Broadcasting on Monday issued an Advisory which requires private broadcasters to undertake public service broadcasting for 30 minutes every day.

The Ministry has clarified that the relevant content embedded in the programmes being telecast can be accounted for Public Service Broadcasting. The content need not be of 30 minutes at a stretch and could be spread over smaller time slots. The broadcaster has to submit a monthly report online on the Broadcast Seva Portal.

The theme for the broadcasting should comprise content of national importance and social relevance such as education and spread of literacy; agriculture and rural development; health and family welfare; science and technology; the  welfare of women; welfare of the weaker sections of the society; protection of the environment and cultural heritage and national integration

The Advisory seeks to achieve the objective of Public Service Broadcasting through private satellite TV channels through voluntary compliance and self-certification.