New Fruit Juice Brand Launched In Odisha

Bhubaneswar: What’s is better than pure fruit juices to beat the sweltering heat! Catering to the market needs, a home-grown fruit juice company Agri Link Food Processing Private Limited recently launched EHA Lychee and EHA Mango fruit pulp-based juices.

Founder and Managing Director Lt Col Ashit Mahapatra said he started the company with an aim to link horticulture farmers to the customers so that they get best value for their produce and reduce losses due to lack of storage and processing facilities.

Four more varieties of juices will be added soon, he said.

“With quality raw material, advanced processing and purity of the products, we aim to see EHA among the top ten fruit juice brands in India in the coming years,” Mahapatra said during the launch event here.

The juices are fortified with Vitamin A and C to make it a healthy drink.

In the first phase, EHA will be made available across 10 districts in more than 2,500 outlets. The Lychee and Mango varieties are available in a 200 ml pack for Rs 15 only. In the coming days, EHA will be made available in various pack sizes and also in PET bottles in different volumes, he added.