Photo credit: Twitter
Bhubaneswar: The State Transport Authority (STA) in Odisha has launched a road safety campaign against helmet-less riders with a meme of the blockbuster movie Pushpa.
The campaign, that urges riders to always wear a helmet while riding a bike, has a meme of superstar Allu Arjun riding a bike without helmet. It then goes on to warn helmetless riders in Odisha that whether you are — #Pushpa or #PushpaRaj rule is same for all. You will have to pay fine.
In the film, Arjun plays an outlaw.
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