Bhubaneswar: The State Transport Authority (STA) in Odisha has launched a road safety campaign against helmet-less riders with a meme of the blockbuster movie Pushpa.
The campaign, that urges riders to always wear a helmet while riding a bike, has a meme of superstar Allu Arjun riding a bike without helmet. It then goes on to warn helmetless riders in Odisha that whether you are — #Pushpa or #PushpaRaj rule is same for all. You will have to pay fine.
In the film, Arjun plays an outlaw.
ପୁଷ୍ପା ହଉ କି ପୁଷ୍ପରାଜ ! ବିନା
ହେଲମେଟ ଚାଲାଣ ସମସ୍ତଙ୍କ କଟିବ |#Pushpa or #PushpaRaj rule is same for all.Always wear a helmet while riding a bike.Else,not only you will pay fine but also you will endanger your life.@CTOdisha#RoadSafety#RoadSafetyOdisha#DriveSafelyOdisha pic.twitter.com/YXWaJA5uCn
— State Transport Authority, Odisha (@STAOdisha) January 28, 2022