New Delhi: It has been years now. Whenever something of national importance happens, Amul’s creative and copywriting team comes out with a post almost overnight and it brings an instant smile to our faces.
Sure enough, PV Sindhu’s second individual Olympic medal in Tokyo, prompted the Amul team to create a congratulatory post in its signature style.
In a tweet, Amul shared an image of PV Sindhu with her bronze medal next to one of India’s most loved ad icons – the Amul girl. The campaign played on Sindhu’s name and described her as “PV Windhu” after her triumph at the Summer Games. PV Sindhu, 26, created history when she defeated China’s He Bing Jiao to become the first Indian woman to win two individual Olympic medals.
Here’s the tweet:
The post has gone viral with more than 2,700 likes within a few hours of being shared.
Cuttack: A promising youthful life ended in Cuttack on Sunday as a sophomore was electrocuted…
Mumbai: Ever since ‘Kantara’ became a phenomenal hit in 2022, movie lovers have been yearning…
Bhubaneswar: The husband of a sarpanch and a panchayat samiti member were critically injured as…
New Delhi: Pollution in the national Capital is going from bad to worse. As Delhi’s air…
Bhubaneswar: In order to streamline the road construction works, the Odisha government is planning to…
Patna: The trailer of ‘Pushpa 2: The Rule’, one of the year’s most anticipated films, is…
Patna: It was one of the most anticipated events in the Indian film industry -- the…
Bhubaneswar: With Odisha government taking a serious note of unnatural death of elephants, the Forest…