‘PV Windhu,’ This Is How Amul Congratulated India’s Ace Shuttler On Her Olympics Medal

New Delhi: It has been years now. Whenever something of national importance happens, Amul’s creative and copywriting team comes out with a post almost overnight and it brings an instant smile to our faces.

Sure enough, PV Sindhu’s second individual Olympic medal in Tokyo, prompted the Amul team to create a congratulatory post in its signature style.

In a tweet, Amul shared an image of PV Sindhu with her bronze medal next to one of India’s most loved ad icons – the Amul girl. The campaign played on Sindhu’s name and described her as “PV Windhu” after her triumph at the Summer Games. PV Sindhu, 26, created history when she defeated China’s He Bing Jiao to become the first Indian woman to win two individual Olympic medals.

Here’s the tweet:

The post has gone viral with more than 2,700 likes within a few hours of being shared.