New Delhi: It has been years now. Whenever something of national importance happens, Amul’s creative and copywriting team comes out with a post almost overnight and it brings an instant smile to our faces.
Sure enough, PV Sindhu’s second individual Olympic medal in Tokyo, prompted the Amul team to create a congratulatory post in its signature style.
In a tweet, Amul shared an image of PV Sindhu with her bronze medal next to one of India’s most loved ad icons – the Amul girl. The campaign played on Sindhu’s name and described her as “PV Windhu” after her triumph at the Summer Games. PV Sindhu, 26, created history when she defeated China’s He Bing Jiao to become the first Indian woman to win two individual Olympic medals.
Here’s the tweet:
The post has gone viral with more than 2,700 likes within a few hours of being shared.
Bhubaneswar: Heatwave is likely to return to Odisha from May 20 after a brief spell…
Bhawanipatna: A Vigilance court on Saturday convicted a retired headmaster of Odisha’s Kalahandi district in…
Bhubaneswar: BJP stalwart and Union Minister Amit Shah will be visiting Odisha again on May…
Bhubaneswar: All arrangements have been made to ensure smooth conduct of second phase of polling…
New Delhi: Delhi Chief Minister Arvind Kejriwals’s aide Bibhav Kumar, accused of assaulting Rajya Sabha…
A low-pressure area is likely to form over southwest Bay of Bengal around May 22,…
Poor Odias! Do they have a place to run? Hindi-speaking non-Odias have been terribly busy…
Balangir: A reserve police constable was found dead under mysterious circumstances with his hands and…