New Delhi: Taking a giant stride in challenging the social stigma around periods started by Zomato, former Indian Premier League (IPL) champions Rajasthan Royals have signed a sponsorship deal with ‘Niine’ a sanitary pad brand.
The back of the players’ jerseys will sport the ‘Niine’ logo for the tournament, being held in the United Arab Emirates from September 19.
Rajasthan Royals said they hoped the Niine brand sponsorship will “help educate men… on a grand scale,” reported The New Indian Express (TNIE) quoting AFP.
It may be recalled that Zomato recently announced a 10-day period leave in a year for women, sparking a nationwide debate.
“Cricket undoubtedly is the most-watched sport in the country and provides the perfect platform to address health and drive social change,” the Royals were quoted as saying in the report.
“Rajasthan Royals are poised to be the vehicle that will help educate men through the IPL 2020 season by building not only awareness but also understanding on a grand scale,” the statement added.
Mumbai: Rumours about Abhishek Bachchan and Aishwarya Rai’s divorce have been doing the rounds for…
New Delhi: Hospitals across Delhi are witnessing a spike in the number of patients with…
Bhubaneswar: Facing a strong opposition from the devotees of Lord Jagannath and Puri Gajapati Maharaja…
Mumbai: The trailer of the highly-anticipated Abhishek Bachchan starrer ‘I Want to Talk’ was unveiled…
Berhampur: One person was killed and two others were injured in a collision between a…
Mumbai: Bollywood actress Raveena Tandon’s beautiful daughter Rasha Thadani is all set to make her…
Bhubaneswar: The Odisha government will organise "Shree Anna and Forgotten Foods" symposium to promote food…
New Delhi: The bullet-riddled bodies of a 45-year-old woman and her three children, aged 25,…