Sport

Rajasthan Royals To Endorse Sanitary Pads Brand On Jerseys During IPL In September

By
OB Bureau

New Delhi: Taking a giant stride in challenging the social stigma around periods started by Zomato, former Indian Premier League (IPL) champions Rajasthan Royals have signed a sponsorship deal with ‘Niine’ a sanitary pad brand.

The back of the players’ jerseys will sport the ‘Niine’ logo for the tournament, being held in the United Arab Emirates from September 19.

Rajasthan Royals said they hoped the Niine brand sponsorship will “help educate men… on a grand scale,” reported The New Indian Express (TNIE) quoting AFP.

It may be recalled that Zomato recently announced a 10-day period leave in a year for women, sparking a nationwide debate.

“Cricket undoubtedly is the most-watched sport in the country and provides the perfect platform to address health and drive social change,” the Royals were quoted as saying in the report.

“Rajasthan Royals are poised to be the vehicle that will help educate men through the IPL 2020 season by building not only awareness but also understanding on a grand scale,” the statement added.

OB Bureau

Recent Posts

New Artist To Play King Kansa Role During Dhanu Yatra In Odisha’s Bargarh

Bargarh: A new artist will be selected to play the mythological character King Kansa during…

November 22, 2024

Shah Rukh’s Daughter Suhana Khan Brutally Trolled For Vivo Ad [Watch]

Mumbai: Suhana Khan will be making her Bollywood debut with ‘King’ along with her superstar…

November 22, 2024

Badshah Comes Out In Support Of Diljit Dosanjh In Alcohol Controversy

New Delhi: After Diljit Dosanjh called out the double standards of Telangana government for banning…

November 22, 2024

World War 3 Has Begun, Says Ukraine’s Former Military Chief

New Delhi: Recent actions and counter-actions in the Russia-Ukraine conflict have pushed the world to the…

November 22, 2024

3 Arrested With Fake IPS Officers’ Uniforms, Identity Cards In Odisha’s Balangir

Balangir: Three persons were arrested and fake IPS officers’ uniforms along with fake identity cards…

November 22, 2024

‘I Want To Talk’: Twitterati Lauds Abhishek Bachchan, Say He Is Better Than Amitabh

Mumbai: Abhishek Bachchan’s highly-anticipated film ‘I Want To Talk’ released in theatres on Friday, and the…

November 22, 2024

Cash-For-Vote Row: BJP Leader’s Defamation Notice Against Rahul Gandhi, Kharge

New Delhi: Accused of giving cash to secure votes ahead of election day in Maharashtra,…

November 22, 2024

CM Mohan Majhi Attends ‘Odisha State Day’ Celebrations At IITF In Delhi

Bhubaneswar: Chief Minister Mohan Charan Majhi attended the ‘Odisha State Day Celebrations’ at the 43rd…

November 22, 2024