Ranbir Kapoor Announces Lifestyle Brand ARKS On His Birthday

New Delhi: On his 42nd birthday, actor Ranbir Kapoor embarked on a new journey, venturing into the entrepreneurial world with the launch of his lifestyle brand, ARKS. The ‘Animal’ actor unveiled his brainchild on social media, generating immense excitement among fans.

To unveil its launch, the brand shared a captivating visual narrative, featuring Ranbir Kapoor as the founder. The video showcases the actor lounging on a lawn, gazing at the sky, and envisioning the brand’s logo and philosophy. The post’s caption reads: “Meet the founder. He’s not on social media.”

Ranbir’s family was quick to extend warm birthday wishes and support for his new venture. Ranbir’s mother, actor Neetu Kapoor took to the post’s comments section and wished him luck. She wrote, “Good luck 🧿🪬❤️.” She also shared the brand’s video on her social media and wrote, “Son, brother, husband, father and now founder. Happy birthday Ranbir, hope the birth of @ARKS makes this one even more special. Can’t wait to see your journey unfold. My blessings n pyaar ❤️”

One of his fans commented, “What a beautiful surprise, happy birthday my all time favourite rk🤍” Another user commented, “Happy birthday Ranbir❤️ and congratulations on the new journey of entrepreneurship🥳🙌.”

The launch of ARKS marks Ranbir’s foray into the business world, leveraging his popularity and influence to create a lifestyle brand that resonates with his personal style and values. Although details about the brand’s product offerings remain scarce, fans anticipate a unique blend of fashion, wellness, and lifestyle essentials.

Ranbir had recently opened up about his entrepreneurial vision in Nikhil Kamath’s podcast. Talking about the brand, Ranbir had said, “I have been talking about it for many years, around ten years. I have always been a sneakerhead, into basketball, baseball, many other sports, (I) used to travel a lot too… So I am very passionate about it but I am very scared because I don’t know India as well as I should. I don’t know the market. I always questioned how come we don’t have something like  ZARA or H&M in India, we have such a huge consumer market. So yes, I am planning to start a brand, I have been working on it from a couple of years. It’s a lifestyle brand — essentials.”