Remove Bournvita From ‘Health Drink’ Category: Govt Orders E-Commerce Firms

New Delhi: The Union Ministry of Commerce & Industry has directed all e-commerce companies to remove Bournvita and other drinks and beverages from the category of ‘health drink’ from their sites and platforms.

“National Commission for Protection of Child Rights, a statutory body constituted under section (3) of the commission for Protection of Child Rights (CPCR) Act, 2005 after its inquiry under Section 14 of CPCR Act, 2005, concluded that there is no Health Drink defined under FSS Act 2006, Rules and regulations as submitted by FSSAI and Mondelez India Food Pvt Ltd,” the ministry said in a notification.

Earlier this month, FSSAI asked e-commerce companies to ensure appropriate categorisation of food products sold on their websites.

FSSAI’s action was based on its findings that products licensed under ‘proprietary food’ with the nearest category – Dairy Based Beverage Mix, Cereal Based Beverage Mix, Malt Based Beverage – were being sold on e-commerce websites under ‘health drink’ or ‘energy drink’ category.

FSSAI clarified that the term ‘health drink’ is not defined or standardised under FSS Act 2006 or the rules and regulations made thereunder.

“Therefore, FSSAI has advised all e-commerce companies to promptly rectify this misclassification by removing or de-linking such drinks or beverages from the category of ‘health drinks/energy drinks’ on their websites and placing such products in the appropriate category as provided under the extant law,” a statement said.

“Proprietary foods are items of food that are not standardised in food safety and standards (food product standards and food additives) regulations and food safety and standards (health supplements, nutraceuticals, food for special dietary use, food for special medical purpose, functional food, and novel food) regulations, but use standardised ingredients,” it added.