Mumbai: An FIR has been registered by Mumbai police against unidentified persons for using Sachin Tendulkar’s name, photo and voice for the promotion of medicinal products without his permission.
A friend of Tendulkar filed a complaint with the West Region Cyber Police Station on Thursday, PTI reported, quoting an official.
The complainant stated that he had come across online advertisements of a drug company which claimed that the legendary cricketer endorsed its product line.
He also found a website, sachinhealth.in, which promoted these products using the maestro’s photo.
Tendulkar, who had not given permission to the company to use his name and photographs, instructed his aide to take legal action on his behalf as it was maligning his image, the complaint said.
An FIR was registered against unidentified persons under IPC sections 420 (cheating), 465 (forgery) and 500 (defamation) and also the Information Technology Act. A thorough investigation is underway.
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