In what is clearly a big win for Hyundai – Sony has decided to give up on Audi and feature the new Sonata in its latest Spiderman movie.
Sony and Hyundai signed a ‘multi-picture promotional partnership’ for the South-Korean cars to feature in Sony movies starting with the animated Spider-Man: Into the Spider-Verse and PS 4 console game Uncharted in 2021.
It will be followed by five upcoming Sony Pictures films including Uncharted (July 2021); the sequel to Spider-Man: Far From Home (November 2021); the sequel to Spider-Man: Into the Spider-Verse (October 2022); and other tentpoles to be determined, a release from Hyundai said.
Sony had previously showcased Audi’s e-tron, A7 and Q8 in the 2019 movie ‘Spider-Man: Far From Home.’
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