New Delhi: Which is the most valuable Indian brand?
Tata Group has been ranked No. 1 yet again, as its brand value increased by 12% to $24 billion.
According to brand valuation consultants Brand Finance, the multinational conglomerate led by example during the COVID-19 crisis by innovating and using technology to reach the masses.
Taj Hotels, whose brand value has gone up by 6% to $314 million, is the strongest brand with a Brand Strength Index (BSI) score of 88.9 out of 100 and an AAA brand rating.
Brand Finance ranks brands across sectors and countries from around 5,000 largest brand in t
he world and publishes around 100 reports every year.
National lockdowns, due to the COVID-19 lockdowns, hit the hospitality sector hard, forcing brands to re-invent strategy and remain relevant. Taj Group adopted strategic initiatives and offered support to the healthcare sector.
Infosys, whose brand value rose by a whopping 52%, overtook Life Insurance Corporation to occupy second place among Indian brands.
Infosys’ valuation brand skyrocketed during the pandemic, rising 80% in two years since the outbreak of COVID-19 pandemic.
Reliance is at No. 4 following a marginal 5% growth, while State Bank of India (SBI) is the most valuable bank brand in South Asia.
TOP 4 INDIAN BRANDS
1. Tata Group — brand value $24 billion (up 12%)
2. Infosys — brand value $12.8 billion (up 52%)
3. Life Insurance Corporation — brand value $11.1 billion (up 28%)
4. Reliance — brand value $8.6 billion (up 5%).