Tech

TikTok Trumps Facebook & WhatsApp In Rural India

New Delhi: Affordable 4G internet and smartphones have led to an increase in the number of social media and messaging users in rural India.

A new report by research firm Kantar has revealed data usage patterns across India. It shows that WhatsApp has a usage index of 37, Facebook scored 47 and TikTok led the chart with 166.

Also, women make about 41 per cent of the total internet users in rural India as compared to 43 per cent of total users in urban India. Around 89 per cent of rural users access the internet daily. The number is 88 per cent in urban India.

In India, only 19 per cent of internet users use personal computers. The majority of users lie in the age range of 15 to 34. It was found that rural internet users do fewer things online but stay engaged for longer times.

Most video is consumed via MX Player and Reliance Jio TV in India, the report said.

OB Bureau

Recent Posts

When A ‘Powerful Man’s Wife’ Broke Into Varun Dhawan’s House To Elope With Actor!

Mumbai: Bollywood celebrities have often had funny, at times bizarre experiences, mostly involving hero-worshipping, demanding fans.…

11 hours ago

Jatra Party Owner Arrested For Duping Actress Of Over Rs 8 Lakh In Bhubanewar

Bhubaneswar: Police have arrested the owner of a Jatra (theatre) group for allegedly duping an…

12 hours ago

How Punjab Farmers Have Paved The Way For Revival Of Organic Desi Cotton

Sanskriti Talwar Faridkot (Punjab): For the third consecutive year, Balwinder Singh of Mallan village in…

12 hours ago

Rain May Play Spoilsport During Christmas & New Year Celebrations In Odisha

Bhubaneswar: Rain may play spoilsport in Christmas and New Year celebrations in Odisha as the…

13 hours ago

Now, Amazon Prime Cracks Down On Password Sharing; Check Out Details Here

New Delhi: Netflix showed the way, Amazon Prime Video is following in their footsteps. Come…

13 hours ago

[Watch] Allu Arjun’s House Vandalised By Protesters Over ‘Pushpa 2’ Stampede; Know Their Demands

Hyderabad: Allu Arjun’s woes keep mounting. In a worrying development, protesters stormed Allu Arjun’s Jubilee…

13 hours ago

This website uses cookies.