Tinder Rolls Out New Feature; What Is It?

New Delhi: Dating app Tinder has become more inclusive. It has rolled out a feature called Matchmaker, allowing family and friends to access the online dating service, and recommend profiles for a user.

“For years, singles have asked their friends to help find their next match on Tinder, and now we are making that so easy with Matchmaker. It brings your circle of trust into your dating journey and helps you see the possibilities you might be overlooking from the perspective of those closest to you,” Melissa Hobley, Chief Marketing Officer, Tinder, said in a statement.

Citing a survey carried out by the company, Tinder noted that among those surveyed, 75% of singles admitted to discussing their dating life with friends ‘multiple times a month.’

In the context of India, it made the following observations:

(1.) 37% of users have swiped for a friend, and 28% had a friend swipe for them.

(2.) 41% of young singles have been on a dating app, with a friend looking through their profiles together.