Tinder Rolls Out New Feature; What Is It?

New Delhi: Dating app Tinder has become more inclusive. It has rolled out a feature called Matchmaker, allowing family and friends to access the online dating service, and recommend profiles for a user.

“For years, singles have asked their friends to help find their next match on Tinder, and now we are making that so easy with Matchmaker. It brings your circle of trust into your dating journey and helps you see the possibilities you might be overlooking from the perspective of those closest to you,” Melissa Hobley, Chief Marketing Officer, Tinder, said in a statement.

Citing a survey carried out by the company, Tinder noted that among those surveyed, 75% of singles admitted to discussing their dating life with friends ‘multiple times a month.’

In the context of India, it made the following observations:

(1.) 37% of users have swiped for a friend, and 28% had a friend swipe for them.

(2.) 41% of young singles have been on a dating app, with a friend looking through their profiles together.

(3.) 54% have asked friends for advice on profile pictures and bios on dating apps.

How does it work?

The feature is available in 15 countries, including India, and will be launched globally in the coming months. Other countries where it can be accessed are Australia, Brazil, Canada, France, Germany, Indonesia, Japan, Mexico, South Korea, Spain, Thailand, the UK, the USA, and Vietnam.

A session can be started on a profile card, or within the app settings.
You can share your ‘unique link’ with up to 15 people in a 24-hour period.
After following the link, the matchmaker can either log into Tinder or continue as a guest.
The matchmaker has 24 hours to recommend profiles for their friend; they, however, cannot chat or send messages on the latter’s behalf.
After the session expires, the Tinder user can review the recommended profiles.
Profiles ‘liked’ by a matchmaker will be marked as a ‘recommendation.’
The final call, however, remains with the user.