Mumbai: Bollywood celebrities Madhuri Dixit, Triptii Dimri, Rupali Ganguly, Shankar Mahadevan and Sunil Grover have joined hands with the Indian government to promote #VocalForLocal this Diwali.
The #VocalForLocal campaign encourages citizens to buy products from Indian artisans, small shopkeepers and local businesses.
Promoted by @mygovindia, the initiative celebrates the spirit of Swadeshi, urging citizens to buy and gift Indian products.
Reminding everyone that the true essence of Diwali lies in sharing happiness with loved ones, Madhuri wrote, “Diwali ki roshni tabhi poori lagti hai jab khushi apno ke saath baanti jaye. Let’s support our local shops and spread the light of togetherness,” tagging @mygovindia and Prime Minister @narendramodi.
In a light-hearted yet powerful post, Sunil Grover noted, “Diwali pe sab kuch naya lena zaroori nahi — bas apne logon se lena zaroori hai. Shop local, smile local, celebrate local!”
Adding a melodic touch to the campaign, Shankar Mahadevan shared, “Har mithai ki mithai badh jaati hai jab woh apne sheher ki dukaan se aati hai.”
Capturing sentiments of authenticity and connection, Triptii Dimri posted, “There’s something special about shopping from people who know your name, your choice, your vibe. This Diwali, I’m choosing local because every small shop has a big heart.”
Promoting the initiative, Rupali Ganguly expressed, “From one festive season to another, our local shops never fail to bring that perfect Diwali warmth. Iss baar, khareedenge wahi se — apno se.”
On this Diwali, Bollywood’s message is clear, “When we shop local, we light up more than just our homes — we light up India.”