Twitter Launches Tool On Domestic Violence For Women In India

New Delhi: Extending a helping hand to the women victims of domestic violence in the country, Twitter has launched a dedicated search prompt to serve information and updates from authoritative sources on the issue.

The search prompt will be available on iOS, Android and on mobile.twitter.com in India, in both English and Hindi languages. Twitter has partnered with the Ministry of Women and Child Development the National Commission for Women in India in this efforts, the company said in a statement.

“We recognise collaboration with the public, government and NGOs is key to combating the complex issue of domestic violence. Accessing reliable information through this search prompt could be a survivor’s first step towards seeking help against abuse and violence,” said Mahima Kaul, Director, Public Policy, India and South Asia, Twitter.

Every time someone searches for certain keywords associated with the issue of domestic violence, a prompt will direct them to the relevant information and sources of help available on Twitter.

This is an expansion of the Twitter’s #ThereIsHelp prompt, which was specifically put in place for the public to find clear, credible information on critical issues.

The feature will be reviewed at regular intervals by the Twitter team to ensure that all related keywords generate the proactive search prompt, said the company.

“With social distancing norms in place, several women are unable to contact their regular support systems. This initiative by Twitter will provide big support to the survivors, who would otherwise be easily isolated without access to relevant information and help,” said Rekha Sharma, Chairperson, the NCW.