Union Sports Minister Kiren Rijiju Launches New SAI Logo

New Delhi: Union Minister of State for Youth Affairs and Sports Kiren Rijiju launched a new logo of Sports Authority of India (SAI) at the Major Dhyan Chand Stadium on Wednesday.

“SAI has been the leader in the sports ecosystem and the primary agent of promoting sporting excellence. It has given athletes necessary support so that they have their sporting careers can take-off smoothly and they can fly towards a life of achievements and sporting glory — that is what the flying figure indicates — the freedom an athlete gets to leapfrog his/her career in SAI,” Rijiju said, explaining the significance of the logo.

“The word SAI itself gives the identity to the organisation among various stakeholders being the acronym of Sports Authority of India. The Indian Tricolour and blue colour of chakra adds the national fervour as SAI has nurtured some of the biggest names in the sports fraternity, who represent India at the world stage,” Rijiju added.

The public was invited to design a logo for SAI. A large number of entries were received, from which one was chosen.

Indian Olympic Association president Narinder Batra and SAI Director General Sandip Pradhan attended the ceremony in person, while a clutch of eminent athletes, coaches and sports enthusiasts joined the event from across the country through video link.